ME1/02Introducing the ME Series! The Most Advanced Yet Acceptable (MAYA) notion plays a significant role in SEVENFRIDAY designs and the ME Series is no exception! SEVENFRIDAY has become somewhat synonymous with industrial design and our products feature a unique retro futuristic edge. The case of the ME is organic, even aerodynamic with a rounded back construction particularly visible from the side view. The trim, sleek curves of the MEs case are

papaya inner dial and thickly applied indexes filled with pink lacquer

The four layers of alternating discs in shades of grey and copper elements use the “additioner principle” to indicate time by adding 0+

with the SF touch of a black UV logo

we launch the all-new SEVENFRIDAY S3/02 Carbon Off Series watch - a limited edition 777 global release

you can’t help feeling like a gunslinger fondling his six-shooter

from kite surfing the Azure seas to spraying champagne over waves of fellow sun dwellers

racing through tunnels or swimming against the current

MAY THE WHITE-T BE WITH YOU

The five layered interface is finished with matt and sandblasted treatment while the black and gun metal discs are highlighted by gold elements

The P1C/04 aka 'Caipi' is inspired by a delicious yet lethal concoction of South American origin

WE DON’T CUT CORNERS

second round of collaboration which started in 2017 with the artist Tomboy